“All of your ideas are wasting your time if you’re never able to execute them.” – Alane Boyd, BGBO Co
I get asked ALL THE TIME how I am able to do so many things in one day. We all have the same 24 hours in a day but to some, it looks like I’ve figured out the magic formula for extending my day another 12 hours. Unfortunately, I have not figured that out, but I have figured out how to make my time work for getting the most done and have helped many companies launch their product(s) in 24 hours. So, how do you go from an idea to launching in 24 hours? I’ve developed several tips to get you up and running in a day!
Buy your domain & set up your email
Use GoDaddy and find a domain that works for your company. Then go to G-Suite and set up your email under that domain. This is important. You want to look like a professional, established company to customers.
Create your logo
I have two favorite sites when it comes to creating logos. They are fast and cheap. My first favorite is LogoJoy. For $65, you can get every file type you need to have a professional-looking brand. It even includes a favicon file for you to use on your website.
My second favorite is Canva. You can read about my love of Canva and other design software in my Work Smarter, Not Harder article. Canva has a free version and a paid version, so for very little or no money, you can have a logo in minutes. You won’t get as many file versions in a nice organized folder like you will with LogoJoy, but you will have a logo and can manually resize, change colors, and download with transparent backgrounds as much as you need.
Create a website & one-pager
Stop trying to make graphic design and websites so complicated. I am not a designer and I am not a developer, but I will fool you. I use software tools that make it easy and fast to turn projects out.
Building your one-pager
A one-pager is a quick glance of what your company/product provides. You need it to be simple to follow and with a call to action. After all, you want people to buy from you. You can use this one-pager as an asset to email or print and bring it with you when talking with potential customers.
Again, you can read my top design sites to use in the article Work Smarter, Not Harder.
Building your website
I am amazed at how simple building a website is now. I have built them for myself and for clients in a night. These sites are fully functional e-commerce sites too. One of the ones I built was emilynewmanfineart.com. That same night, I also created three product lines from her paintings.
Emily tripled her sales in the first week with her new website and product lines I created.
If you have a product or merch you are selling, I recommend Shopify.
The key to getting a product to sell is getting it out there. Find out what works and what people want to buy. You need to be agile enough to change what isn’t working. If you have nothing out there, then there is nothing to measure and you are continuing to guess.
Use sites like PlaceIt to create product mock-ups with your branding (wow, I love this site so much!).
Pick up the phone and call a friend or ask a stranger
You need to define your messaging. Brainstorm ideas on your messaging, main benefits, and problems that your products solve. Then talk about them with a someone, anyone. Get their feedback on what resonated with them and what verbiage they liked best. If you have more than one friend, or a favorite bartender, talk to multiple people! Most founders make the mistake of trying to figure out everything themselves without ever getting outside perspective. Don’t be that founder.
If you are launching a software product, you have a whole world to explore for customer discovery and talking with your friends is not enough. As a start, you should read Talking to Humans by Giff Constable.
Post your product on social media
I know you are probably sick of hearing about marketing on social media, but if you are launching a product, you need to get customer feedback. At first, you can use your personal page since your company may not have a following. If it does, great! Post it both places. If no one buys your product, then that is feedback and you need to change something!
Building success post-launch
The first 24 hours of launching a product is just the beginning. Establish good habits early by reading “Is Your Company Acting Archaic?”. Every day will present new obstacles and new goals — that is why working with Alane Boyd and her team at BGBO Co can help you overcome those obstacles and achieve those goals. Contact us at firstname.lastname@example.org or fill out our contact form.
You can follow Alane on Instagram @the_hurricanealane.